Everything should be made as simple as possible, but not simpler.
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
When we first checked out our new headphones, we noticed the box said 'improved bass by cool. We had to wonder, is this marketing jargon, or the real thing? But it only took a moment to realize that bass was not kidding.